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Services / 05

Search Engine Optimisation

Help people and search engines understand what you offer and where you offer it.

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The work

What the service covers.

01

Technical and on-page review

Review crawl access, indexing signals, redirects, title tags, headings, and internal links on the pages that matter.

02

Service and location pages

Organize content around real questions and search intent. Give each page a distinct purpose and a clear next step.

03

Measurement

Choose meaningful signals such as relevant search impressions, qualified inquiries, and landing-page engagement.

Delivery approach

How the project runs.

Establish a baseline

Identify priority pages and compare existing search and inquiry data where available.

Prioritize fixes

Address technical barriers before expanding content. Assign each major page a clear subject and action.

Review progress

Check index coverage and performance after changes. Compare relevant queries and inquiries over time.

Scope and acceptance

What we define together.

Typical deliverables

A prioritized audit, page recommendations, and a measurement plan. Implementation can be scoped separately.

What we’ll need

The site URL, services and markets that matter, and read access to existing reporting if available.

Illustrative scenario

What it can look like.

For a site with many similar service pages, we can identify duplication, clarify each page’s purpose, and prioritize technical fixes before expanding content.

Example handoff checklist

  • Technical and content audit
  • Priority page recommendations and internal-link plan
  • Measurement baseline and a review checklist

Before we start

Common questions.

Can you guarantee rankings?

Search engines decide rankings. We agree on changes we can deliver and measure the results over time.

Do you need reporting access?

It helps us establish a baseline. An initial public-site review can still begin without it.

Let’s scope it.

Tell us what you already have and what you’d like to improve.