Services / 09

Generative Engine Optimization (GEO)

Make your public information easier to identify, verify, and reference in AI-assisted discovery.

The work

What the service covers.

Source readiness

Review which public pages can be crawled, where important information lives, and whether outdated versions compete with the current source.

Business and author clarity

Make service definitions, authorship, location, and supporting evidence consistent across the pages that describe the business.

Visibility checks

Use a documented set of representative prompts and available referral data to observe where the business appears and where answers are inaccurate.

Delivery approach

How the project runs.

Record a baseline

Choose topics and prompts that reflect how buyers actually compare providers. Record the platform, date, and sources observed.

Improve the sources

Update priority public pages, clarify service scope, add supporting sources where useful, and review relevant access controls with the site owner.

Recheck over time

Repeat the same prompts at planned intervals and compare results. Record meaningful changes alongside referral data when available.

Scope and acceptance

What we define together.

Typical deliverables

A source-readiness review, a consistency and evidence checklist, a prioritized page plan, and a repeatable prompt-observation log.

What we need

Priority markets and services, authoritative sources for business details, and access to reporting where available.

Illustrative scenario

What it can look like.

If different pages describe a service differently, we can align the scope and link back to an authoritative service page. We then observe a fixed group of discovery prompts to see whether descriptions improve.

Example handoff checklist

Business and service consistency review
Source and access checklist for priority pages
Documented prompt baseline and follow-up comparisons

Before we start

Common questions.

Can you guarantee that an assistant cites my site?

Citations vary by platform, prompt, and time. We improve the information we control and document what appears in a sample.

Do I need special AI markup?

We start with useful public pages and normal search fundamentals. We do not sell special markup as a requirement for Google’s AI search features.

Let’s scope it.

Tell us what you already have and what you’d like to improve.

Talk about your project Search Engine Optimisation Answer Engine Optimization (AEO)