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Services / 04

Brand Identity

Give your website, proposals, and social profiles a visual identity people can recognize.

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The work

What the service covers.

01

Logo suite

Create a primary wordmark, compact mark, and light and dark variants for the places your logo appears.

02

Visual system

Choose a palette, typography, and image direction, then show how those elements work together on real examples.

03

Brand guide

Document logo use, color values, type hierarchy, and common layout decisions so your team can stay consistent.

Delivery approach

How the project runs.

Set the direction

Review the audience, existing materials, and where the identity must work.

Design and refine

Review the proposed direction using mockups for the website, a small icon, and an everyday business asset.

Prepare the handoff

Provide the agreed file formats and usage notes for your team and external suppliers.

Scope and acceptance

What we define together.

Typical deliverables

Logo files, color and type specifications, and examples sized for agreed uses.

What we’ll need

Your business name, audience, existing materials, and examples that help establish direction.

Illustrative scenario

What it can look like.

For a launch, we might start with a main wordmark and a small icon, then check both against your website header, social profile, and a real document.

Example handoff checklist

  • Primary logo, compact mark, and light or dark variants
  • Color and typography specifications
  • A concise guide with practical examples

Before we start

Common questions.

Can you refine an existing logo?

Yes. We can retain the familiar elements and improve legibility or expand the set of formats.

What files will I receive?

We agree on formats and uses in the scope, such as SVG for the web and PNG for everyday sharing.

Let’s scope it.

Tell us what you already have and what you’d like to improve.