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Services / 06

Email & Conversion

Make it easier for interested visitors to take the next step and hear back.

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The work

What the service covers.

01

Landing pages

Build or refine a focused page around one offer, with a clear explanation and a suitable form or booking path.

02

Email follow-up

Plan welcome, inquiry, or reminder sequences with clear triggers and checks for people who already replied.

03

Conversion review

Walk through the journey on desktop and mobile, identify points of friction, and agree on what to test first.

Delivery approach

How the project runs.

Map the journey

Trace how a visitor discovers the offer, decides to respond, and hears back.

Build the page and follow-up

Align the landing page, form, and email copy with the same promise and next step.

Check the complete path

Test consent choices, confirmation states, and stop conditions before the sequence goes live.

Scope and acceptance

What we define together.

Typical deliverables

A landing page plan or build, sequence copy, and trigger rules agreed with your team.

What we’ll need

The offer, how contacts opt in, your current email platform, and who handles replies.

Illustrative scenario

What it can look like.

A landing page can collect event inquiries and trigger a confirmation that sets expectations. A reminder can stop once a member of staff has responded.

Example handoff checklist

  • Landing-page structure and call to action
  • Sequence map, copy, and suppression rules
  • Consent, form, and follow-up checks

Before we start

Common questions.

Can you use our current email platform?

We review its form, consent, and automation options before recommending changes.

How do you know what to test first?

We look for the clearest point of friction, then agree on a specific change and a result to track.

Let’s scope it.

Tell us what you already have and what you’d like to improve.